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The Cool Hunter in Hong Kong
We're on the road again next week, this time in glittering, business-oriented, internationally focused Hong Kong so posts will be limited. If you live in Hong Kong or have spent time there let us into your secret address book. We want to know everything about this regional capital....who and what is making waves in all disciplines of design/architecture, plus the most interesting things happening in lifestyle, retail and hotels/spas, clubs/bars etc. If you live in Hong Kong send us your tips...we're on the hunt for all the coolest things we don't yet know about. Tell us everything cnews@thecoolhunter.net (cnews@thecoolhunter.net)

New York by Walkman
Thanks to Apple and its superior design, marketing, advertising and, well, anything else to do with creating and selling a product, most other global communications brands have languished in a kind of brand-image purgatory. Sony is fighting back with this great campaign created by Saatchi Saatchi Sydney, helmed by art director Eron Broughton. The agency took Sony's earphones and literally mapped out the New York subway system, mimicking a traditional subway map. It's a simple idea but powerful in its execution, giving Sony a much-need dose of coolness. At last, other brands are thinking outside of the square. Now all Sony needs to do is apply that principle to its actual products. Innovate or die, guys. - Laura Demasi

Creative Brands Rising Above The Noise At Beijing Olympics
Forget the sport..some of the most interesting things happening at the Beijing Olympics are coming from clever sponsors who have dreamt up creative ways to promote their brands at the mega global event. We're loving the offering from Mini Cooper, who have dragged traditional Chinese street transport into the 21st century with these great bike-powered Minis. Samsung has been equally creative, giving Olympics' fans a chance to view all of the action from their own "private" alien-like pods. Both of these offerings are a lesson to global brands: get creative and innovative in your marketing or risk being drowned out by the noise. - Laura Demasi

Gary Fernández
The name Gary Fernández (http://www.garyfernandez.net/) has started to appear often enough to warrant a closer look. Fernández is a freelance illustrator and graphic artist based in Madrid, Spain, and currently living in Vancouver, British Columbia, Canada. His client list is impressive, ranging from advertising heavies DDB, McCann Erickson, JWT and Grey to superbrands such as Coca Cola, Nokia and Camel. His illustrations have appeared in numerous magazines and books.Fernández’s intricate, retro-esque illustrations marry a liquid stroke with a rigid tension, which in turn projects an underlying seething mood and latent danger. For some reason, I’m thinking Dadaism and Salvador Dali mixed with the sixties’ London vibes and New York’s retro fashion illustrations. At the same time, some of his work is almost whimsical and merry; evoking images from Cirque du Soleil and old European circus posters. Whatever you see, you are irresistibly drawn into his world.A fantastic recent example is his elaborate illustration book titled Introduction to Fantastic Girls, Future Landscapes the Most Beautiful Birds Ever Seen, available -- possibly -- on his site in limited quantities.Gary Fernández is also the founder and creative lead of the T-shirt brand VelvetBanana (http://www.velvetbanana.net/). The name VelvetBanana draws its parts from The Velvet Underground and Andy Warhol’s “banana cover” for their first album The Velvet Underground and Nico (1967).Fernández started VelvetBanana in 2005 with the goal of redefining the “Art Rock T-shirt” by producing thematic collections. The themes capture certain moods, songs or bands. The latest, Collection #3, is described as having “electrifying, abrasive, furious and hypnotic graphics full of energy” although the photo book of the collection appears indoorsy and tame, with clean yet fashionably brooding models photographed against a pristine white background. The T-shirts are available at Urban Outfitters blog.urbanoutfitters.com (http://blog.urbanoutfitters.com/) among others .- Tuija Seipell

This Week In Fashionation
This Week in Fashionation (http://www.fashion-ation.net)

Is That Really A Car Park?
Great, aesthetically pleasing design needn't be limited to traditional architectural forms such as houses and public buildings. Utilitarian spaces, such as car parks, present architects and designers with a unique opportunity to bring beauty and harmony to the everyday functional spaces that are normally ignored by great design minds. We're excited to report that the tide is changing, evidenced by these good-looking car parks.Modern design is all about "experience" and these car parks pictured acknowledge that one's experience of a private or public place begins the minute they pull up in their car. Innovative developers and designers are recognising just how crucial this is - it's almost too late by the time the consumer arrives at the front door. The "experience" of good design starts well before that. These samples demonstrate how luminous exteriors, bold graphics and neon bright lighting all work here to create a space that is breathing, achieving the previously unachievable - giving tonnes of drab, purely functional concrete a sense of life. - Lisa Evans